Sinar Meadow

Project Year

2020

Tools & Technology

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Sinar Meadow is an Indonesian shortening and margarine factory that produces a variety of versatile butter

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Proud Creative Team of:

Kamarupa Design Group

Xtreme Graphics

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Company Overview

Sinar Meadow is a company that has operated in Indonesia since 1990. From the Indonesian Capital City, Jakarta, Sinar Meadow produce palm oil based fats and consumption oils; including margarine, shortening, special fats (Specialty Fats) and various kinds of cooking oil for industrial use. Users targeted on this website are bakery entrepreneurs, food factory industries (biscuits, snacks, sweets), hotels, restaurants, and catering services. The strength of Sinar Meadow compared to other competitors is the quality of products that are maintained, certified, and serving the international market such as the Philippines, Malaysia, Myanmar, New Zealand, etc. Various brands managed by Sinar Meadow are Gold Bullion, Silver Bullion, Mother's Choice, CITA, Maestro, and Moremade.

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Goals

We plan to make this new Sinar Meadow website more informative, easy to use, and added value to users such as the product inquiry feature if the user is interested in ordering a product offered by Sinar Meadow and Find Distributor page for people to find the nearest distributors in the city.

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Problem

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Inspiration

We started to look for inspirations with warmth and playful composition for styling the website. We found that AQUA Forte and Chobani has a purpose and mood website that describes itself as warmth, playful, and refreshment. That is why they are both my benchmark for user interface inspiration. Sinar Meadow's end user is the bakery entrepreneur, hotels, etc. We think that the new key visual would be sharing a piece of recipe paper as the right essence for us to achieve.

AQUA Forte

Amazon.com : Recipes - A Cooking Journal : Books : Office Products

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The Process

For the first alternative as the benchmark of Chobani, we make the layout more rigid and have a clean & fresh-looking mood. And for the second alternative as the benchmark of AQUA Forte, we make a layout that is more dynamic and has a warmth & playful mood. We also design torn recipe paper that will make it look like being given to your loved ones. The clients liked both alternatives, but they prefer that we stick to the clean & fresh looking - not too much playful layout, gold color, and keep the torn paper key visual. They prefer the second alternative but still a lot we need to improve.

Alternative 1

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Alternative 2

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Creative Solutions

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Say halo.

If you have any questions regarding collaboration or a cup of coffee. Please don't hesitate to drop an e-mail.

E-mail: halokevinjohanes@gmail.com‍

Website: kevinjohanes.webflow.io

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Project Type: Website

Project Year: 2020
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Sinar Meadow

Industry: Food & Beverages

1. The images in this post are paid stock images and royalty-free photography (source will be provided if unknown). Some of the advertising, event, avatar, logo, photography and other branding implementation are fictitious for example purpose. Any similarity to actual brand, events, or person is coincidental and unplanned.

2. Beware of an actual implementation may look slightly different from the mockup caused by various things such as: Changing paper material, print failure, modification, error from internal coding, bugs, and/or internal abuse (client do something not as trained) for e.g. misused a Content Management System (CMS) such as add or edit or delete images, copywriting, and design in general.

3. What is CMS? A Content Management System (CMS) is a software application that can be used to manage the creation and modification of digital content. Content Management System (CMS) are typically used for enterprise content management and web content management. In other general words, Content Management System (CMS) enables you to add or update or delete content with no need web coding knowledge to maintain your website because Content Management System (CMS) must be user-friendly and easy to use for everyone.

4. Non-formal education — Kevin Johanes have also official non-formal education such as: "User Interface Design Fundamental Training • Sailendra Institute • Issued Feb 2020 • No Expiration Date • Credential ID: 06/UIDFT/JKT/I/2020" and "UX Design Class (Part of UX Fundamental Class) • Sailendra Institute • Issued Aug 2020 • No Expiration date • Credential ID: 01/UXFT/IV/VIII/2020" supported by Sailendra Institute (SAINS).

5. Skills — Figma (Advanced), Sketch (Advanced), InVision (Advanced), Zeplin (Advanced), Adobe Illustrator (Intermediate), Adobe Photoshop (Intermediate), Adobe InDesign (Basic), Adobe Premiere Pro (Basic), Webflow (Basic), Keynote (Basic), Microsoft Powerpoint (Basic), Microsoft Word (Basic), Trello (Basic), Google Docs (Basic), Google Slides (Basic).

6. Interest — Self-development, finance, gadget and electronics, music such as jazz, instrumental, rock, and punk rock. Kevin Johanes is very inspired by the philosophy of stoicism as a way of life. Many books have become references and inspirations for his life such as Filosofi Teras by Henry Manampiring, How to Die: An Ancient Guide to the End of Life by Seneca, James S. Romm (Editor), How to Be a Stoic: Ancient Wisdom for Modern Living by Massimo Pigliucci.

Hire me? Download CV here

If you have any questions regarding collaboration or a cup of coffee. Please don't hesitate to drop an e-mail here