MPTV

Project Year

2021

Tools & Technology

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MPTV (Merah Putih TV) is a company engaged in the media & entertainment industry. Service-based multiplatform that has channels on internet protocol television and video-on-demand with over the top services in Indonesia.

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Company Overview

MPTV (Merah Putih TV) is a company engaged in the media & entertainment industry. Service based multiplatform that has channels on internet protocol television and video-on-demand with over the top services in Indonesia. Creates something new with a new spirit MPTV become a channel in the hearts and pride of all of us. Continuing the fight as a generation of champions.

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Abstract

One of the motivations of a person in consuming entertainment according to Media Entertainment Theory by Peter Vorderer is to escape from the problems and fatigue of daily routines. For example, when someone is bored then they need to reduce stress levels by playing games, watching news or listening to music.

iOS or Android Apps, Website, and YouTube Channel.

Media platform is the technology that is currently the most consumed by society. Now we can freely choose content what do we want to watch on the media platform which includes in the form of applications, websites, YouTube or social media with video-on-demand (VOD) or OTT presentation.

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TV Programs

There are several TV programs MPTV decided to create such as: Intisari (Talkshow), Bangkit (Reality Show), Double Dobol (Podcast), and Musik Ingat Kampung (Music). Target audience is various from digital natives (gen z), millennials, and gen x.

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Brand Positioning

MPTV is the only media & entertainment agency that socialize all-stream government programs in the most neutral and long-term contracts for digital natives (gen z), millennials, and gen x in this digital era.

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Key Message

Membangkitkan jiwa nasionalisme kita dan cinta kepada tanah air Indonesia. Api semangat juang sebagai alat untuk membakar, menghaluskan, mengusir apapun yang menghalangi Anda.

DNA — Motivasi, Inspirasi, dan Nasionalis

Brand Voice / Key Message — Semangat Indonesia

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Visual References

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Ideation

Step 1 — Research for what "Spirit" represent.

Step 2 — Formulate a form for the new logo.

Step 3 — New logo design.

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Logo and Signatures

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Rational & Philosophy

There are three elements in this signature:

Brandmark — “Torch of Spirit"; show a strong young man, brave, and never give up.
Logotype — Entity name 'Merah Putih TV' which is abbreviated to MPTV. The letters T and V combined in order to have one meaning and make it easier to read company name that focused on TV media & entertainment.
Tagline — "Semangat" means spirit, and "Indonesia" means nationalist.

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Touchpoints

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Say halo.

If you have any questions regarding collaboration or a cup of coffee. Please don't hesitate to drop an e-mail.

E-mail: halokevinjohanes@gmail.com‍

Website: kevinjohanes.webflow.io

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Project Type: Brand & Identity

Project Year: 2021
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MPTV (Merah Putih TV)

Industry: Media & Entertainment

1. The images in this post are paid stock images and royalty-free photography (source will be provided if unknown). Some of the advertising, event, avatar, logo, photography and other branding implementation are fictitious for example purpose. Any similarity to actual brand, events, or person is coincidental and unplanned.

2. Beware of an actual implementation may look slightly different from the mockup caused by various things such as: Changing paper material, print failure, modification, error from internal coding, bugs, and/or internal abuse (client do something not as trained) for e.g. misused a Content Management System (CMS) such as add or edit or delete images, copywriting, and design in general.

3. What is CMS? A Content Management System (CMS) is a software application that can be used to manage the creation and modification of digital content. Content Management System (CMS) are typically used for enterprise content management and web content management. In other general words, Content Management System (CMS) enables you to add or update or delete content with no need web coding knowledge to maintain your website because Content Management System (CMS) must be user-friendly and easy to use for everyone.

4. Non-formal education — Kevin Johanes have also official non-formal education such as: "User Interface Design Fundamental Training • Sailendra Institute • Issued Feb 2020 • No Expiration Date • Credential ID: 06/UIDFT/JKT/I/2020" and "UX Design Class (Part of UX Fundamental Class) • Sailendra Institute • Issued Aug 2020 • No Expiration date • Credential ID: 01/UXFT/IV/VIII/2020" supported by Sailendra Institute (SAINS).

5. Skills — Figma (Advanced), Sketch (Advanced), InVision (Advanced), Zeplin (Advanced), Adobe Illustrator (Intermediate), Adobe Photoshop (Intermediate), Adobe InDesign (Basic), Adobe Premiere Pro (Basic), Webflow (Basic), Keynote (Basic), Microsoft Powerpoint (Basic), Microsoft Word (Basic), Trello (Basic), Google Docs (Basic), Google Slides (Basic).

6. Interest — Self-development, finance, gadget and electronics, music such as jazz, instrumental, rock, and punk rock. Kevin Johanes is very inspired by the philosophy of stoicism as a way of life. Many books have become references and inspirations for his life such as Filosofi Teras by Henry Manampiring, How to Die: An Ancient Guide to the End of Life by Seneca, James S. Romm (Editor), How to Be a Stoic: Ancient Wisdom for Modern Living by Massimo Pigliucci.

Hire me? Download CV here

If you have any questions regarding collaboration or a cup of coffee. Please don't hesitate to drop an e-mail here