Maxxi

Project Year

2020

Tools & Technology

No items found.

Maxxi focused on the distribution of agriculture equipment (alat mesin pertanian), such as combine harvester, tractor, and rotavator for mainly farmer in Indonesia.

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Company Overview

Introducing Maxxi's e-commerce website: A collaboration with Maxxi to transform Maxxi website into modern, innovative, and user-friendly website. Maxxi focused on the distribution of agriculture equipment (alat mesin pertanian), such as combine harvester, tractor, and rotavator for mainly farmer in Indonesia.

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Goals

To provide up to date information and serve as an e-commerce platform.
To provide the latest product information and updates to our customers, so they can make informed decisions.
To showcase the benefits of using farming machineries
To provide location information, so farmers can come to our showroom locations across Indonesia.
To provide contact information (email/WA/phone) to farmers
Farmers can purchase spare parts and services, like equipment maintenance and repair, through the website

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Problem

Their current website doesn't provide clear information and serves as an e-commerce website where it should be able for farmers to buy & rent products. The second one is no goal that needs to be achieved by the farmer on this website. The last problem is website looks outdated, has overwhelming imagery, and has a poor hierarchy.

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Inspiration

The client really wants the website to look reliable, powerful, modern (from ineffective manual work to mechanization), and relatable to the farmer. I was thinking to give a key visual that represent Maxxi brand and thinking Bold Cycles did it very well almost X-like shape.

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Ideation

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Creative Solutions

For the creative direction we decided to go with modern, innovative, and user-friendly experience. There are 3 key design concept for this website:

Website serve as an e-commerce. It should able farmer to buy & rent product.
User-friendly website, which is useful and usable for farmer.
Desirable looking.

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Say halo.

If you have any questions regarding collaboration or a cup of coffee. Please don't hesitate to drop an e-mail.

E-mail: halokevinjohanes@gmail.com‍

Website: kevinjohanes.webflow.io

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Project Type: Website Design

Project Year: 2020
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Maxxi

Industry: Agriculture (Equipment)

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*This project is under development

1. The images in this post are paid stock images and royalty-free photography (source will be provided if unknown). Some of the advertising, event, avatar, logo, photography and other branding implementation are fictitious for example purpose. Any similarity to actual brand, events, or person is coincidental and unplanned.

2. Beware of an actual implementation may look slightly different from the mockup caused by various things such as: Changing paper material, print failure, modification, error from internal coding, bugs, and/or internal abuse (client do something not as trained) for e.g. misused a Content Management System (CMS) such as add or edit or delete images, copywriting, and design in general.

3. What is CMS? A Content Management System (CMS) is a software application that can be used to manage the creation and modification of digital content. Content Management System (CMS) are typically used for enterprise content management and web content management. In other general words, Content Management System (CMS) enables you to add or update or delete content with no need web coding knowledge to maintain your website because Content Management System (CMS) must be user-friendly and easy to use for everyone.

4. Non-formal education — Kevin Johanes have also official non-formal education such as: "User Interface Design Fundamental Training • Sailendra Institute • Issued Feb 2020 • No Expiration Date • Credential ID: 06/UIDFT/JKT/I/2020" and "UX Design Class (Part of UX Fundamental Class) • Sailendra Institute • Issued Aug 2020 • No Expiration date • Credential ID: 01/UXFT/IV/VIII/2020" supported by Sailendra Institute (SAINS).

5. Skills — Figma (Advanced), Sketch (Advanced), InVision (Advanced), Zeplin (Advanced), Adobe Illustrator (Intermediate), Adobe Photoshop (Intermediate), Adobe InDesign (Basic), Adobe Premiere Pro (Basic), Webflow (Basic), Keynote (Basic), Microsoft Powerpoint (Basic), Microsoft Word (Basic), Trello (Basic), Google Docs (Basic), Google Slides (Basic).

6. Interest — Self-development, finance, gadget and electronics, music such as jazz, instrumental, rock, and punk rock. Kevin Johanes is very inspired by the philosophy of stoicism as a way of life. Many books have become references and inspirations for his life such as Filosofi Teras by Henry Manampiring, How to Die: An Ancient Guide to the End of Life by Seneca, James S. Romm (Editor), How to Be a Stoic: Ancient Wisdom for Modern Living by Massimo Pigliucci.

Hire me? Download CV here

If you have any questions regarding collaboration or a cup of coffee. Please don't hesitate to drop an e-mail here