Dutch Lady Professional

Project Year

2020

Tools & Technology

No items found.

Dutch Lady Milk Industries Berhad is a manufacturer of cow milk and dairy products in Malaysia since the 1960s. It was previously under Royal FrieslandFoods, a Netherlands-based multinational co-operative.

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A collaboration with

Xtreme Graphics

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Company Overview

Dutch Lady Milk Industries Berhad is the subsidiary of FrieslandCampina, one of the world’s largest dairy cooperatives. Dutch Lady are a multinational company with a global presence and strong local advantage, constantly evolving to strengthen position as the leading dairy company in Malaysia. Dutch Lady are continuously innovating in our efforts to nourish Malaysians with quality dairy nutrition to help them move forward in life.

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Goals

Our objectives of the website revamp are to: Make it easy for consumers to navigate through the pages, reduce duplicated contents, maintain consistency, making it clear on content segmentation, optimised for SEO.

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Problem

We did research on their current website specifically on the Food Service page, here's what we found: Poor website responsive on desktop and mobile, overwhelmed with CTAs and unactionable word, and product-based visual which results in poor communication for the professionals.

Dutch Lady - Kevin Johanes (before)

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Inspiration

The client really loves the vibes of Debic Culinaire Original. It looks professional and well established.

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Ideation

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Creative Solutions

The solutions for the website revamp is to make responsive website design, focused CTA with the actionable word, and making it user-friendly experience for professionals buying decision. There are 4 sections that I made for this revamp:

Hero - Above the fold, we designed their main goal which able barista and chefs to download product brochure.
Product key highlight - Quality of the product and the why, we explained it briefly with bite-size information.
Benefits - Ensures barista and chef this product is the right choice for them.
Recommended usage - Telling to barista and chef about the product application; what can you make from this product (For e.g. Hot latte, bubble tea, milkshake, etc).

Dutch Lady - Kevin Johanes (after)

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—

Say halo.

If you have any questions regarding collaboration or a cup of coffee. Please don't hesitate to drop an e-mail.

E-mail: halokevinjohanes@gmail.com‍

Website: kevinjohanes.webflow.io

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Project Type: Website Design

Project Year: 2020
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Dutch Lady Milk Industries Berhad

Industry: Food & Beverages

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*This project is under development

1. The images in this post are paid stock images and royalty-free photography (source will be provided if unknown). Some of the advertising, event, avatar, logo, photography and other branding implementation are fictitious for example purpose. Any similarity to actual brand, events, or person is coincidental and unplanned.

2. Beware of an actual implementation may look slightly different from the mockup caused by various things such as: Changing paper material, print failure, modification, error from internal coding, bugs, and/or internal abuse (client do something not as trained) for e.g. misused a Content Management System (CMS) such as add or edit or delete images, copywriting, and design in general.

3. What is CMS? A Content Management System (CMS) is a software application that can be used to manage the creation and modification of digital content. Content Management System (CMS) are typically used for enterprise content management and web content management. In other general words, Content Management System (CMS) enables you to add or update or delete content with no need web coding knowledge to maintain your website because Content Management System (CMS) must be user-friendly and easy to use for everyone.

4. Non-formal education — Kevin Johanes have also official non-formal education such as: "User Interface Design Fundamental Training • Sailendra Institute • Issued Feb 2020 • No Expiration Date • Credential ID: 06/UIDFT/JKT/I/2020" and "UX Design Class (Part of UX Fundamental Class) • Sailendra Institute • Issued Aug 2020 • No Expiration date • Credential ID: 01/UXFT/IV/VIII/2020" supported by Sailendra Institute (SAINS).

5. Skills — Figma (Advanced), Sketch (Advanced), InVision (Advanced), Zeplin (Advanced), Adobe Illustrator (Intermediate), Adobe Photoshop (Intermediate), Adobe InDesign (Basic), Adobe Premiere Pro (Basic), Webflow (Basic), Keynote (Basic), Microsoft Powerpoint (Basic), Microsoft Word (Basic), Trello (Basic), Google Docs (Basic), Google Slides (Basic).

6. Interest — Self-development, finance, gadget and electronics, music such as jazz, instrumental, rock, and punk rock. Kevin Johanes is very inspired by the philosophy of stoicism as a way of life. Many books have become references and inspirations for his life such as Filosofi Teras by Henry Manampiring, How to Die: An Ancient Guide to the End of Life by Seneca, James S. Romm (Editor), How to Be a Stoic: Ancient Wisdom for Modern Living by Massimo Pigliucci.

Hire me? Download CV here

If you have any questions regarding collaboration or a cup of coffee. Please don't hesitate to drop an e-mail here