Coca Cola

Project Year

2013-2017

Tools & Technology

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Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century.

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Company Overview

Coca-Cola, or Coke, is a carbonatedsoft drink manufactured by The Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century.The drink's name refers to two of its original ingredients: coca leaves, and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a trade secret; however, a variety of reported recipes and experimental recreations have been published. The drink has inspired imitators and created a whole classification of soft drink: colas.

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Simile Ads

Simile ads are useful to communicate complex or abstract ideas and to communicate an idea quickly & vividly. A simile is a figure of speech that uses "like" or "as" to compare two different things in a way that creates a more vivid expression. For example, my advertising showcase about visual simile of Coca Cola company: the key message that I wanted the audience to achieve is “Play It With Coke”. I want the audience to think that coke is about sharing and having fun with other people. It is like we always wanted to share the coke, interact with more people and have fun with each other. Just like basketball, we always need two hoops to set the game on!

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Say halo.

If you have any questions regarding collaboration or a cup of coffee. Please don't hesitate to drop an e-mail.

E-mail: halokevinjohanes@gmail.com‍

Website: kevinjohanes.webflow.io

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Project Type: Advertisement

Project Year: 2013-2017
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Coca Cola

Industry: Food & Beverages

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*This portfolio was created for the needs of college assignments purposes.

*The images in this post are paid stock images and royalty-free photography (source will be provided if unknown). Some of the advertising, event, avatar, logo, photography and other branding implementation are fictitious for example purpose. Any similarity to actual brand, events, or person is coincidental and unplanned.

1. The images in this post are paid stock images and royalty-free photography (source will be provided if unknown). Some of the advertising, event, avatar, logo, photography and other branding implementation are fictitious for example purpose. Any similarity to actual brand, events, or person is coincidental and unplanned.

2. Beware of an actual implementation may look slightly different from the mockup caused by various things such as: Changing paper material, print failure, modification, error from internal coding, bugs, and/or internal abuse (client do something not as trained) for e.g. misused a Content Management System (CMS) such as add or edit or delete images, copywriting, and design in general.

3. What is CMS? A Content Management System (CMS) is a software application that can be used to manage the creation and modification of digital content. Content Management System (CMS) are typically used for enterprise content management and web content management. In other general words, Content Management System (CMS) enables you to add or update or delete content with no need web coding knowledge to maintain your website because Content Management System (CMS) must be user-friendly and easy to use for everyone.

4. Non-formal education — Kevin Johanes have also official non-formal education such as: "User Interface Design Fundamental Training • Sailendra Institute • Issued Feb 2020 • No Expiration Date • Credential ID: 06/UIDFT/JKT/I/2020" and "UX Design Class (Part of UX Fundamental Class) • Sailendra Institute • Issued Aug 2020 • No Expiration date • Credential ID: 01/UXFT/IV/VIII/2020" supported by Sailendra Institute (SAINS).

5. Skills — Figma (Advanced), Sketch (Advanced), InVision (Advanced), Zeplin (Advanced), Adobe Illustrator (Intermediate), Adobe Photoshop (Intermediate), Adobe InDesign (Basic), Adobe Premiere Pro (Basic), Webflow (Basic), Keynote (Basic), Microsoft Powerpoint (Basic), Microsoft Word (Basic), Trello (Basic), Google Docs (Basic), Google Slides (Basic).

6. Interest — Self-development, finance, gadget and electronics, music such as jazz, instrumental, rock, and punk rock. Kevin Johanes is very inspired by the philosophy of stoicism as a way of life. Many books have become references and inspirations for his life such as Filosofi Teras by Henry Manampiring, How to Die: An Ancient Guide to the End of Life by Seneca, James S. Romm (Editor), How to Be a Stoic: Ancient Wisdom for Modern Living by Massimo Pigliucci.

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If you have any questions regarding collaboration or a cup of coffee. Please don't hesitate to drop an e-mail here